Inspiration

The Inspiration page lets you track creators you admire and learn from their best-performing content. Think of it as a research tool — you can see what's working for others in your niche and use those insights to inform your own content.

Watch like a creator.

Start inside the action.

Notice how movement gives you something to watch immediately. For your own video, try opening with the attempt rather than a long introduction.

Adding creators to track

To start tracking a creator, you can either paste their profile link or type their username. SocialGPT supports:

  • TikTok — paste a TikTok profile URL or type the username
  • Instagram — paste a profile URL or type the username
  • YouTube — paste a channel URL or type the channel name

If you paste a full URL, SocialGPT automatically detects which platform it's from. Hit Add and the creator will be added to your watchlist.

Tip
Pick people in your niche who are a step or two ahead of where you are — their content strategy is more relevant to you than a mega-influencer's.

Suggested creators

Not sure who to track? SocialGPT suggests creators based on your content pillars. You can add any of them with a single tap.

What you see for each creator

Your tracked creators appear as cards showing their avatar, name, platform, and a brief bio. Tap on any creator to see:

  • Their full profile info
  • A grid of their videos
  • Which of their posts performed best
  • Video count and other stats

Top Videos

At the top of the Inspiration page, you'll see a horizontal scroll of Top Videos — the best-performing recent content from all the creators you track. SocialGPT picks a diverse selection so you're not just seeing one creator's content.

Each video card shows:

  • Thumbnail, creator name, views, likes, comments, and shares
  • Creator multiplier — how that video performed compared to the creator's own average (e.g., "3x their usual views")
  • Niche multiplier — how the creator's performance compares to the niche average, so you can spot consistently strong creators

This is a great place to start each day. Spend a few minutes looking at what's performing well and think about how you could put your own spin on similar ideas.

How to use inspiration effectively

  • Look for patterns, not posts to copy. What hooks are they using? What topics? What editing style? How long are their videos?
  • Pay attention to engagement, not just views. A video with fewer views but lots of comments might be using a hook that really resonates.
  • Use it as a starting point for the AI. See something interesting? Use the Ideas page to develop your own angle on that topic, tailored to your niche.

Removing a creator

To stop tracking someone, tap the Remove button on their card. This frees up a slot for someone else (if you're at your limit).

Next: Analytics